Whether I’m designing a logo, website, or full brand system, my goal is to create work that not only informs but also evokes feeling. I balance visual design principles with customer needs and creative direction to help clients stand out in their markets.
Bijans Brooklyn
creative Direction, branding, graphic design, typesetting
To capture the warmth and eclectic charm of this Persian fusion bistro, I translated its sensory interior—crimson drapes, gold concrete floors—into a refined digital identity. I built a cohesive palette of red, gold, and muted tones, commissioned custom photography, and curated content to match the space’s mood. Gotham typeface brought clarity; laminated bi-fold menus added durability and ambient reflectivity in low light.
Vilella Law
branding, graphic design
Vilella Law, a New York firm expanding into New Jersey, needed a fresh brand and logo to reflect their growth. They wanted a professional yet refined identity. I designed a bold, oversized “V” using the Trajan typeface—a nod to the Roman lettering commonly found on government and courthouse buildings—to convey authority and tradition with a modern edge.
Original Letterhead
Redesign of Letterhead
Logo #1 General use for both offices
Logo #2 New York office only
Jessica-Rose Lasak
branding, graphic design
Jessica-Rose Lasak, a New York–based multimedia artist and designer, wanted a modern, strong, and feminine logo update. She had long used a rose motif tied to her middle name. I refined the design using Garamond for its clean, elegant lines and simplified the rose into delicate pink outlines. By unifying the font and color across logo versions, I strengthened brand recognition while staying true to the client’s vision.
Original. logo #1
Original logo #2
Redesign of logo #1
Redesign of logo #2